Pre-purchase information search and consumer satisfaction
This survey examines the factors which determine consumer satisfaction with major household appliances. Hypotheses relating to pre-purchase information search, and product satisfaction as well as previous satisfactory store experience and subsequent repurchase behaviour are proposed and empirically...
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| Format: | Article |
| Language: | English |
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AOSIS
1986-04-01
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| Series: | SA Journal of Industrial Psychology |
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| Online Access: | https://sajip.co.za/index.php/sajip/article/view/451 |