Development of the stakeholder marketing at the enterprises in transportation and logistic system
The aim of the article is to form conceptual model of the stakeholders marketing development and its implementation mechanism at the enterprises in transportation and logistic system in cluster network. The results of the analysis. The stakeholders marketing development problem at the enterprises o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2016-09-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_3_66_75.pdf |