Visualisasi Iklan Cetak Mobil VW ”New Beetle” Sebagai Pencitraan Hubungan Manusia dan Teknologi

When a new car is launched to the market, sometimes it begins with the appearing of the product advertisement. This happened with VW’s products. In VW Beige ”New Beetle” and VW Black ”New Beetle” print ad versions, they are shown as symbols of beauty and comfort because of their modern technology. V...

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Bibliographic Details
Main Author: Hendro Aryanto
Format: Article
Language:English
Published: Petra Christian University 2009-01-01
Series:Nirmana
Subjects:
Online Access:http://puslit2.petra.ac.id/ejournal/index.php/dkv/article/view/18058