CONSUMER PREFERENCES ANALYSIS OF WHITE RICE LABELED ON RICE ATTRIBUTES IN THE CITY OF BANJARBARU
Rice is a basic need for most Indonesian people. Rice with packaging that includes various information attributes such as trademark names, prices, or degrees of quality is known as labeled rice. This study examines "Analysis of Labeled White Rice Consumer Preferences on Rice Attributes in Banja...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
iVolga Press
2022-05-01
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Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
Subjects: | |
Online Access: | http://rjoas.com/issue-2022-05/article_22.pdf |