CONSUMER PREFERENCES ANALYSIS OF WHITE RICE LABELED ON RICE ATTRIBUTES IN THE CITY OF BANJARBARU

Rice is a basic need for most Indonesian people. Rice with packaging that includes various information attributes such as trademark names, prices, or degrees of quality is known as labeled rice. This study examines "Analysis of Labeled White Rice Consumer Preferences on Rice Attributes in Banja...

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Bibliographic Details
Main Authors: Hariansyah, Fauzi M., Ferrianta Y.
Format: Article
Language:English
Published: iVolga Press 2022-05-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Online Access:http://rjoas.com/issue-2022-05/article_22.pdf