A Robust Optimization Approach to Optimal Allocation of Marketing Budgets in Maximizing the CE
Paying attention to the uncertainty available in the estimation of some factors, the current research puts forward robust models for allocation of costumer relation budgets related to acquisition and retention of costumers the aim is to maximize the customer equity. In fact, considering the real wor...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2015-06-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1841-1&slc_lang=en&sid=1 |