The feelings of consumer guilt: A phenomenological exploration
Guilt, a discomforting, yet widespread emotion, has been frequently exploited by advertisers. Despite all of the great deal of research effort, there remains a dearth of research that examines the dimensions of consumer guilt by providing a more complete understanding. The present study represents a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2010-09-01
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| Series: | Journal of Business Economics and Management |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/JBEM/article/view/5866 |