Deep Learning for EEG-Based Preference Classification in Neuromarketing

The traditional marketing methodologies (e.g., television commercials and newspaper advertisements) may be unsuccessful at selling products because they do not robustly stimulate the consumers to purchase a particular product. Such conventional marketing methods attempt to determine the attitude of...

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Bibliographic Details
Main Authors: Mashael Aldayel, Mourad Ykhlef, Abeer Al-Nafjan
Format: Article
Language:English
Published: MDPI AG 2020-02-01
Series:Applied Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3417/10/4/1525