The pathway from advertising appeals to behavioral intention: rainbow LGBTQ + ads and self-expressive
AbstractThe explosion of information technology has created new marketing trends and advertising appeals from brands. These brands have also become diverse often defending the equality of the LGBTQ + group as a societal issue which garners attention in the modern era. Many firms frequently depict me...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2329382 |