Macroscopic and microscopic perspectives for adoption of technologies in the USA.

Adoption of a new technology depends on many factors. Marketing, advertising, social interactions, and personal convictions are relevant features when deciding to adopt, or not, a new technology. Thus, it is very important to determine the relative weight of these factors when introducing a new tech...

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Bibliographic Details
Main Authors: Alexsandro M Carvalho, Sebastián Gonçalves, Janaína Ruffoni, José Roberto Iglesias
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2020-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0242676