Macroscopic and microscopic perspectives for adoption of technologies in the USA.
Adoption of a new technology depends on many factors. Marketing, advertising, social interactions, and personal convictions are relevant features when deciding to adopt, or not, a new technology. Thus, it is very important to determine the relative weight of these factors when introducing a new tech...
Main Authors: | Alexsandro M Carvalho, Sebastián Gonçalves, Janaína Ruffoni, José Roberto Iglesias |
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Format: | Article |
Language: | English |
Published: |
Public Library of Science (PLoS)
2020-01-01
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Series: | PLoS ONE |
Online Access: | https://doi.org/10.1371/journal.pone.0242676 |
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