Capability’ development through ICT enabled business opportunity development model of e-Choupal

The purpose of this study is to check how ICT led business opportunity devel- opment model of ITC e-Choupal affected “Capability” development of the people in rural India. The survey of three different regions of India, included 319 e-Choupal beneficiaries and 10 ITC officials and elected representa...

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Bibliographic Details
Main Authors: Pankaj Madan, Vinay Sharma, Piyush Seth
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2016-04-01
Series:Journal of Business Economics and Management
Subjects:
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/2237