Capability’ development through ICT enabled business opportunity development model of e-Choupal
The purpose of this study is to check how ICT led business opportunity devel- opment model of ITC e-Choupal affected “Capability” development of the people in rural India. The survey of three different regions of India, included 319 e-Choupal beneficiaries and 10 ITC officials and elected representa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2016-04-01
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| Series: | Journal of Business Economics and Management |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/JBEM/article/view/2237 |
| _version_ | 1818791311411511296 |
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| author | Pankaj Madan Vinay Sharma Piyush Seth |
| author_facet | Pankaj Madan Vinay Sharma Piyush Seth |
| author_sort | Pankaj Madan |
| collection | DOAJ |
| description | The purpose of this study is to check how ICT led business opportunity devel- opment model of ITC e-Choupal affected “Capability” development of the people in rural India. The survey of three different regions of India, included 319 e-Choupal beneficiaries and 10 ITC officials and elected representatives of villages. Statistical analysis revealed that Capability Enhancement of farmers depended on the extent to which farmers trusted and participated in ICT activities that varied based on their education level but specifically e-Choupal could generate only limited business opportunities for rural masses. However, the business opportunities definitely affected the capability enhancement parameters. The ICT enabled business models can be well used by corporates and governments of devel- oping economies in Asia and Africa for capability development of rural masses as these models provide new business opportunities for them. The field survey based framework showed how ICT based business opportunity development model of e-Choupal can affect the income, time and saving of farmers in developing economy. |
| first_indexed | 2024-12-18T15:09:20Z |
| format | Article |
| id | doaj.art-aa21875f98324cec998cd820054119cb |
| institution | Directory Open Access Journal |
| issn | 1611-1699 2029-4433 |
| language | English |
| last_indexed | 2024-12-18T15:09:20Z |
| publishDate | 2016-04-01 |
| publisher | Vilnius Gediminas Technical University |
| record_format | Article |
| series | Journal of Business Economics and Management |
| spelling | doaj.art-aa21875f98324cec998cd820054119cb2022-12-21T21:03:42ZengVilnius Gediminas Technical UniversityJournal of Business Economics and Management1611-16992029-44332016-04-0117210.3846/16111699.2012.747445Capability’ development through ICT enabled business opportunity development model of e-ChoupalPankaj Madan0Vinay Sharma1Piyush Seth2Centrum Católica, Pontificia Universidad Católica del Peru, Surco, Lima 33, PeruDepartment of Management Studies, Indian Institute of Technology, Roorkee, Uttarakhand, IndiaDepartment of Computer Science, Feroz Gandhi Institute of Engineering and Technology,Raebareli, IndiaThe purpose of this study is to check how ICT led business opportunity devel- opment model of ITC e-Choupal affected “Capability” development of the people in rural India. The survey of three different regions of India, included 319 e-Choupal beneficiaries and 10 ITC officials and elected representatives of villages. Statistical analysis revealed that Capability Enhancement of farmers depended on the extent to which farmers trusted and participated in ICT activities that varied based on their education level but specifically e-Choupal could generate only limited business opportunities for rural masses. However, the business opportunities definitely affected the capability enhancement parameters. The ICT enabled business models can be well used by corporates and governments of devel- oping economies in Asia and Africa for capability development of rural masses as these models provide new business opportunities for them. The field survey based framework showed how ICT based business opportunity development model of e-Choupal can affect the income, time and saving of farmers in developing economy.https://journals.vgtu.lt/index.php/JBEM/article/view/2237ICTbusiness opportunity developmentcapabilityITCe-Choupalrural |
| spellingShingle | Pankaj Madan Vinay Sharma Piyush Seth Capability’ development through ICT enabled business opportunity development model of e-Choupal Journal of Business Economics and Management ICT business opportunity development capability ITC e-Choupal rural |
| title | Capability’ development through ICT enabled business opportunity development model of e-Choupal |
| title_full | Capability’ development through ICT enabled business opportunity development model of e-Choupal |
| title_fullStr | Capability’ development through ICT enabled business opportunity development model of e-Choupal |
| title_full_unstemmed | Capability’ development through ICT enabled business opportunity development model of e-Choupal |
| title_short | Capability’ development through ICT enabled business opportunity development model of e-Choupal |
| title_sort | capability development through ict enabled business opportunity development model of e choupal |
| topic | ICT business opportunity development capability ITC e-Choupal rural |
| url | https://journals.vgtu.lt/index.php/JBEM/article/view/2237 |
| work_keys_str_mv | AT pankajmadan capabilitydevelopmentthroughictenabledbusinessopportunitydevelopmentmodelofechoupal AT vinaysharma capabilitydevelopmentthroughictenabledbusinessopportunitydevelopmentmodelofechoupal AT piyushseth capabilitydevelopmentthroughictenabledbusinessopportunitydevelopmentmodelofechoupal |