MANAGING THE EMPLOYER BRAND IN THE «RELATIONSHIP MARKETING»
The article is devoted to the problems of HR brand management at the enterprise which implements the concept of relationship marketing and offers a systematic way to manage the product brand and the employer brand. The author characterizes the strategies of positioning that take into account differe...
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| Format: | Article |
| Language: | English |
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Saint Petersburg Electrotechnical University
2016-08-01
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| Series: | Дискурс |
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| Online Access: | https://discourse.elpub.ru/jour/article/view/50 |