Evaluating Probabilities of Technical And Commercial Success And Using Them In Screening New Product Ideas
The screening of new product ideas is perhaps the most critical activity in innovation process and development of new products, the process is associated with uncertainty and complexity.Probabilities of technical & commercial success which represents uncertainty associated with R & D project...
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| Format: | Article |
| Language: | English |
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Unviversity of Technology- Iraq
2010-11-01
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| Series: | Engineering and Technology Journal |
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| Online Access: | https://etj.uotechnology.edu.iq/article_41711_2cf633d9e570dc44921229d98dd35e47.pdf |