Local Newspaper Strategy to Survive in the Digital Era

The development of communication and information technology that gave birth to the digital era has made the competition for the mass media industry increasingly competitive. This condition requires conventional mass media, especially local newspapers to carry out special strategies focused on effort...

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Bibliographic Details
Main Author: Hendra Alfani
Format: Article
Language:Indonesian
Published: Universitas Islam Bandung 2020-06-01
Series:MediaTor
Subjects:
Online Access:https://ejournal.unisba.ac.id/index.php/mediator/article/view/5788