The role of Instagram influencers as a source of fashion information
Social media has become a powerful communicating tool for the fashion industry, providing an instant, democratic, user-generated dissemination of fashion trends, particularly with the younger generations. Image-centred social media, such as Instagram are particularly well adopted for fashion communi...
Main Author: | Tomovska Elena |
---|---|
Format: | Article |
Language: | English |
Published: |
Union of Textile Engineers and Technicians of Serbia, Belgrade
2020-01-01
|
Series: | Tekstilna industrija |
Subjects: | |
Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0040-2389/2020/0040-23892004058T.pdf |
Similar Items
-
The Role of Fashion Bloggers in Fashion Marketing Communication
by: Akvilė Mickevičiūtė, et al.
Published: (2019-10-01) -
Fast fashion consumer engagement on Instagram: a case study
by: María Bonilla-Quijada, et al.
Published: (2024-12-01) -
The emergence of fashion elements in facemasks during the early stages of Covid-19 pandemic: Evidence from social media Part I: Investigation of facemask trends among Instagram fashion influencers
by: Tomovska Elena
Published: (2021-01-01) -
Instagram Brand Activation for Fashion Start Ups with Experiential Marketing
by: Dian Prianka
Published: (2021-02-01) -
The impact of attitudes towards influencers amongst millennial fashion buyers
by: Patricia SanMiguel, et al.
Published: (2019-05-01)