Effects of Naturalness:
In recent years, consumers have increasingly preferred natural products in categories such as food and cosmetics. Naturalness includes the concept of “no human intervention, processing, and additives”, and naturalness research has gradually increased. This article reviews academic literature publish...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2023-06-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/43/1/43_2023.039/_html/-char/en |