Internet of Things in Marketing: Opportunities and Security Issues
Internet of Things (IoT) affects different areas of human activities: everyday life of ordinary citizens, work style of marketing teams, factories and even entire cities. Large companies try to implement the technology in their marketing strategy that reshapes not only communication style and produc...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2016-12-01
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| Series: | Management Systems in Production Engineering |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/mspe-01-04-2016 |