Perfection as a concept of hyperbolisation in English promotional discourse: A multi-dimensional linguistic analysis
The article considers the descriptive attribute ‘perfect’ and its derivatives as a commonly used abstraction for creating persuasive emotional texts that encourage potential customers to make purchases and satisfy their needs. The study analyses the objects of reference, semantic field, and syntacti...
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Format: | Article |
Language: | English |
Published: |
Peoples’ Friendship University of Russia (RUDN University)
2022-12-01
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Series: | Training, Language and Culture |
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Online Access: | https://rudn.tlcjournal.org/archive/6(4)/6(4)-04.pdf |