The Impact of International Marketing Strategies on Export Performance

Selecting an input method is one of the most critical and important strategic decisions for companies that seek to expand globally and have chosen their target markets. The aim of this study is to investigate the impact of international marketing strategies on the export performance of manufacturing...

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Bibliographic Details
Main Author: Reza Rezaee
Format: Article
Language:fas
Published: Yazd University 2017-05-01
Series:کاوش‌های مدیریت بازرگانی
Subjects:
Online Access:http://bar.yazd.ac.ir/article_982_d475574ddcaf4543fdf73853e52c5e41.pdf