Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia

Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia

This research aims to explain the effect of the product innovation variables and product design partially on the repeated purchase decisions of an iPhone smartphone. This study uses 3 variables; namely product innovation (X1), product design (X2), and repeat purchase decisions (Y). Data collection w...

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Detalhes bibliográficos
Principais autores: Sofi Kurnia Sari, Anggia Novanda Isrofani, Citra Pratiwi, Reminta Lumban Batu
Formato: Artigo
Idioma:English
Publicado em: Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik Universitas Merdeka Malang 2021-05-01
coleção:Jurnal Bisnis dan Manajemen
Assuntos:
inovasi produk, desain produk, keputusan pembelian berulang, iphone
Acesso em linha:https://jurnal.unmer.ac.id/index.php/jbm/article/view/5605

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