Marketing of innovations and ecological branding: analysis of connection
In this article the authors analyze the content, particularities and contemporary state of ecological branding and define and find out connection between marketing of innovations and ecological branding.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-01-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_1_36_44_0.pdf |