Concepts of Event Loyalty and Destination Loyalty Based on the Example of Sports Fans of Poznan Half Marathon
This article explores the research problem of building loyalty of tourists towards sports events and tourist destinations, whose roots are in behavioral marketing. The work includes an overview of literature focused on tourist loyalty towards a sports event, and further on – towards a tourist destin...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
2017-12-01
|
| Series: | Ekonomiczne Problemy Turystyki |
| Subjects: | |
| Online Access: | https://wnus.edu.pl/ept/en/issue/784/article/12817/ |