Understanding Omni-Channel Shopping Value from a Customer Perspective
The aim of this paper is to provide a research perspective for understanding omni-channel shopping value (Huré, Picot-Coupey, & Ackermann, 2017) from a customer point of view. As technology blurs the distinction between online and offline retailing, the age of omni-channel retailing (Brynjol...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2021-03-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/40/4/40_2021.021/_html/-char/en |