Influences of Global Changes to Evolution of Automotive Business

This paper focused on the analysis of global turbulences affecting the worldwide automotive business. The article looks for the answers to how new social and technological trends will change the car industry value chain. These global trends include social media, new mobility solutions and provided s...

Full description

Bibliographic Details
Main Author: Andrea Lešková, Dušan Sabadka
Format: Article
Language:English
Published: Institute of Technology and Business, České Budějovice 2014-01-01
Series:Littera Scripta
Subjects:
Online Access:http://www.littera-scripta.com/influences-of-global-changes-to-evolution-of-automotive-business/