Analysis of Gap Measurement of Various Dimensions of SERVAQUAL Model in context to Indian Banks
To improve the reputation and customer loyalty, a benchmarking analysis is being carried out, which influences the perception of the service quality for banks. With the expansion of competitive interactions, the results can serve as a strategic tool to gain competitive advantage and customer satisfa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2019-03-01
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| Series: | Production Engineering Archives |
| Subjects: | |
| Online Access: | https://doi.org/10.30657/pea.2019.22.08 |