Analysis of Gap Measurement of Various Dimensions of SERVAQUAL Model in context to Indian Banks

To improve the reputation and customer loyalty, a benchmarking analysis is being carried out, which influences the perception of the service quality for banks. With the expansion of competitive interactions, the results can serve as a strategic tool to gain competitive advantage and customer satisfa...

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Main Authors: Dogney Jaydeep, Bhargava Payal, Shrimali Arvind Kumar
Format: Article
Language:English
Published: Sciendo 2019-03-01
Series:Production Engineering Archives
Subjects:
Online Access:https://doi.org/10.30657/pea.2019.22.08
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author Dogney Jaydeep
Bhargava Payal
Shrimali Arvind Kumar
author_facet Dogney Jaydeep
Bhargava Payal
Shrimali Arvind Kumar
author_sort Dogney Jaydeep
collection DOAJ
description To improve the reputation and customer loyalty, a benchmarking analysis is being carried out, which influences the perception of the service quality for banks. With the expansion of competitive interactions, the results can serve as a strategic tool to gain competitive advantage and customer satisfaction. Banks reveal the expectations and expectations of customers regarding the quality of selected services. The process creates and expands its reputation and builds customer loyalty. This research aims to compare the perception of the quality of four leading banks with logical comparisons.
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spelling doaj.art-aaa59aa956f64181ba5fe72089e82a3e2022-12-21T23:14:57ZengSciendoProduction Engineering Archives2353-77792019-03-012222414410.30657/pea.2019.22.08Analysis of Gap Measurement of Various Dimensions of SERVAQUAL Model in context to Indian BanksDogney Jaydeep0Bhargava Payal1Shrimali Arvind Kumar2Industrial Engineering and Management, Sri Aurobindo Institute of Technology, Indore (M.P), ORCID ID: 0000-0002-8681-7593 Department of Mechanical Engineering, Sri Aurobindo Institute of Technology, Indore (M.P), ORCID ID: 0000-0003-2142-5852 Department of Mechanical Engineering, Chameli Devi Group of Institutions, Indore (M.P), ORCID ID: 0000-0003-4669-5306 To improve the reputation and customer loyalty, a benchmarking analysis is being carried out, which influences the perception of the service quality for banks. With the expansion of competitive interactions, the results can serve as a strategic tool to gain competitive advantage and customer satisfaction. Banks reveal the expectations and expectations of customers regarding the quality of selected services. The process creates and expands its reputation and builds customer loyalty. This research aims to compare the perception of the quality of four leading banks with logical comparisons.https://doi.org/10.30657/pea.2019.22.08service qualitycustomer satisfactionbenchmarking analysis
spellingShingle Dogney Jaydeep
Bhargava Payal
Shrimali Arvind Kumar
Analysis of Gap Measurement of Various Dimensions of SERVAQUAL Model in context to Indian Banks
Production Engineering Archives
service quality
customer satisfaction
benchmarking analysis
title Analysis of Gap Measurement of Various Dimensions of SERVAQUAL Model in context to Indian Banks
title_full Analysis of Gap Measurement of Various Dimensions of SERVAQUAL Model in context to Indian Banks
title_fullStr Analysis of Gap Measurement of Various Dimensions of SERVAQUAL Model in context to Indian Banks
title_full_unstemmed Analysis of Gap Measurement of Various Dimensions of SERVAQUAL Model in context to Indian Banks
title_short Analysis of Gap Measurement of Various Dimensions of SERVAQUAL Model in context to Indian Banks
title_sort analysis of gap measurement of various dimensions of servaqual model in context to indian banks
topic service quality
customer satisfaction
benchmarking analysis
url https://doi.org/10.30657/pea.2019.22.08
work_keys_str_mv AT dogneyjaydeep analysisofgapmeasurementofvariousdimensionsofservaqualmodelincontexttoindianbanks
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AT shrimaliarvindkumar analysisofgapmeasurementofvariousdimensionsofservaqualmodelincontexttoindianbanks