The development of halal food industry in Bangka Belitung Island: an analytic network process

This study analyzes the development of the halal food industry in Bangka Belitung Island. Development is measured by innovation strategy, product strategy, promotion strategy, pricing strategy, and collusion strategy. The data used are primary data obtained from in-depth interviews with five expert...

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Bibliographic Details
Main Authors: Suhel Suhel, Mukhlis Mukhlis, Abdul Bashir, Eka Fitriyanti
Format: Article
Language:English
Published: Master Program in Economics, Graduate Program of Universitas Jambi 2022-02-01
Series:Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Subjects:
Online Access:http://online-journal.unja.ac.id/JES/article/view/14434