THE ATTITUDES AND EXPERIENCES OF THE INTERNET AND SOCIAL MEDIA USERS IN SERBIA
The Internet and its platforms and services became very important tool for marketers in creating online advertising campaigns and for establishing and deepening relationship with their customers. Online marketing and creating opened, direct and transparent relationship with every individual cu...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi Sad
2019-07-01
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| Series: | Journal of Process Management and New Technologies |
| Subjects: | |
| Online Access: | http://www.japmnt.com/images/volume7/issue-3/6.%20THE%20ATTITUDES%20AND%20EXPERIENCES%20OF%20THE%20INTERNET%20AND%20SOCIAL%20MEDIA%20USERS%20IN%20SERBIA.pdf |
| _version_ | 1818974269020831744 |
|---|---|
| author | Slađana Đurić |
| author_facet | Slađana Đurić |
| author_sort | Slađana Đurić |
| collection | DOAJ |
| description | The Internet and its platforms and
services became very important tool for marketers
in creating online advertising campaigns and for
establishing and deepening relationship with their
customers. Online marketing and creating opened,
direct and transparent relationship with every
individual customer is very powerful instrument in
promotion of companies and significantly increases
the chances of gaining competitive advantage. The
purpose of this research paperwork was to get the
knowledge about actual attitudes, opinions and
experiences of Internet users in Serbia and to
collect data that can be used for online campaigns
planning. Various analysis were undertaken in
order to present the potential of Internet and social
media for marketers, companies and entrepreneurs
in planning and implementing their online presence. |
| first_indexed | 2024-12-20T15:37:22Z |
| format | Article |
| id | doaj.art-aab0fe0338d7440383e9ec682a50d299 |
| institution | Directory Open Access Journal |
| issn | 2334-735X 2334-7449 |
| language | English |
| last_indexed | 2024-12-20T15:37:22Z |
| publishDate | 2019-07-01 |
| publisher | Faculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi Sad |
| record_format | Article |
| series | Journal of Process Management and New Technologies |
| spelling | doaj.art-aab0fe0338d7440383e9ec682a50d2992022-12-21T19:35:22ZengFaculty of Applied Management, Economics and Finance – MEF, Belgrade, University Business Academy in Novi SadJournal of Process Management and New Technologies2334-735X2334-74492019-07-0173495710.5937/jouproman7-22584THE ATTITUDES AND EXPERIENCES OF THE INTERNET AND SOCIAL MEDIA USERS IN SERBIASlađana Đurić0Faculty of Economics in Subotica, University of Novi SadThe Internet and its platforms and services became very important tool for marketers in creating online advertising campaigns and for establishing and deepening relationship with their customers. Online marketing and creating opened, direct and transparent relationship with every individual customer is very powerful instrument in promotion of companies and significantly increases the chances of gaining competitive advantage. The purpose of this research paperwork was to get the knowledge about actual attitudes, opinions and experiences of Internet users in Serbia and to collect data that can be used for online campaigns planning. Various analysis were undertaken in order to present the potential of Internet and social media for marketers, companies and entrepreneurs in planning and implementing their online presence.http://www.japmnt.com/images/volume7/issue-3/6.%20THE%20ATTITUDES%20AND%20EXPERIENCES%20OF%20THE%20INTERNET%20AND%20SOCIAL%20MEDIA%20USERS%20IN%20SERBIA.pdfsocial networksthe Internetthe Internet userssocial mediaresearchquestionnaireparticipants |
| spellingShingle | Slađana Đurić THE ATTITUDES AND EXPERIENCES OF THE INTERNET AND SOCIAL MEDIA USERS IN SERBIA Journal of Process Management and New Technologies social networks the Internet the Internet users social media research questionnaire participants |
| title | THE ATTITUDES AND EXPERIENCES OF THE INTERNET AND SOCIAL MEDIA USERS IN SERBIA |
| title_full | THE ATTITUDES AND EXPERIENCES OF THE INTERNET AND SOCIAL MEDIA USERS IN SERBIA |
| title_fullStr | THE ATTITUDES AND EXPERIENCES OF THE INTERNET AND SOCIAL MEDIA USERS IN SERBIA |
| title_full_unstemmed | THE ATTITUDES AND EXPERIENCES OF THE INTERNET AND SOCIAL MEDIA USERS IN SERBIA |
| title_short | THE ATTITUDES AND EXPERIENCES OF THE INTERNET AND SOCIAL MEDIA USERS IN SERBIA |
| title_sort | attitudes and experiences of the internet and social media users in serbia |
| topic | social networks the Internet the Internet users social media research questionnaire participants |
| url | http://www.japmnt.com/images/volume7/issue-3/6.%20THE%20ATTITUDES%20AND%20EXPERIENCES%20OF%20THE%20INTERNET%20AND%20SOCIAL%20MEDIA%20USERS%20IN%20SERBIA.pdf |
| work_keys_str_mv | AT slađanađuric theattitudesandexperiencesoftheinternetandsocialmediausersinserbia AT slađanađuric attitudesandexperiencesoftheinternetandsocialmediausersinserbia |