Pengaruh Atribut Produk, Kualitas Produk Dan Promosi, Terhadap Keputusan Pembelian Mobil Merek Honda Di Kota Medan
<p class="AbstractTitle"><em>This study aims to identify and explain the influence of product attributes, product quality, and partial and simultaneous promotion on purchasing decisions. This type of research is explanatory research with a quantitative approach. Sampling using...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muhammadiyah Sumatera Utara
2018-04-01
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| Series: | Jurnal Ilmiah Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/1743 |