Health Halo Effect and Mandela Effect. An Experimental Approach on Packaging Nutrient Content Claims
Health concerns are the main reason for healthy product purchasing. Likewise, the packaging plays an important role in the decision-making process. The present paper investigates the health halo effect and the Mandela effect produced by the nutrient content claims on the packaging of food product...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bucharest Publishing House
2022-12-01
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| Series: | Styles of Communication |
| Subjects: | |
| Online Access: | https://drive.google.com/file/d/16bpZRrUGh3tkkMRfymEpTZuaHYCTmXX5/view |