E-shops and customer feedback: experience by Czech B2C customers
This paper deals with customer feedback given to e-shops by Czech B2C customers. There are three aims: (1) to find out whether respondents have already given their feedback to an e-shop, (2) to investigate the nature of given feedback (with emphasis on possible gender difference: men vs women), and...
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| Format: | Article |
| Language: | English |
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Institute of Technology and Business, České Budějovice
2017-01-01
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| Series: | Littera Scripta |
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| Online Access: | http://www.littera-scripta.com/e-shops-and-customer-feedback-experience-by-czech-b2c-customers/ |