Fuzzy expert marketing-mix model
A marketing-mix setting model is presented. The all four P's are integrated and identified. The model makes strong utilization of relevant experts' knowledge and expertise through a fuzzy-decision-making system tailored to dynamically set the marketing-mix periodically in response to chang...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Czech Academy of Agricultural Sciences
2005-02-01
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| Series: | Agricultural Economics (AGRICECON) |
| Subjects: | |
| Online Access: | https://agricecon.agriculturejournals.cz/artkey/age-200502-0005_fuzzy-expert-marketing-mix-model.php |