‘Sympathy for the Devil?’ McDonald’s between imperialism and the building of post-Yugoslav Serbian identity
Since the opening of its first restaurant in a communist country, which was Yugoslavia, not only is the huge success of the U.S. franchise something that was merely not supposed to happen, but ‘consuming McDonald’s’ has left its mark on the post ‑Yugoslav identity building process. Our central argum...
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| Format: | Article |
| Language: | ces |
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Sciendo
2023-03-01
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| Series: | Politics in Central Europe |
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| Online Access: | https://doi.org/10.2478/pce-2023-0005 |