The Effect of Incentives on Facilitating User Engagement with Succulent Retailers’ Social Media Pages
Social media are an important approach for florists to reach consumers, and many florists have set incentives to encourage users to engage with their social media pages. However, various subjects can serve as rewards, but what is more effective for encouraging users to engage with the florists’ soci...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-07-01
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| Series: | Horticulturae |
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| Online Access: | https://www.mdpi.com/2311-7524/9/8/849 |