PROVIDING A FRAMEWORK FOR BRANDING TECHNICAL UNIVERSITY USING LANCASTER AND KURT RAIL MODELS (CASE STUDY OF SHARIF UNIVERSITY OF TECHNOLOGY)
The purpose of this study is to provide a framework for branding a technical university using the Lancaster and Kurt rail models. The research is applied in terms of purpose, descriptive in terms of data collection method and field in terms of implementation. The research sample is selected by purpo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Iran Academy of Science
2021-06-01
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| Series: | آموزش مهندسی ایران |
| Subjects: | |
| Online Access: | http://ijee.ias.ac.ir/article_129863.html?lang=en |