Success drivers of new product development in knowledge-based companies
Introduction: Developing a new product in a rapidly changing competitive market is raised as a management strategy for the survival and growth of most companies. Developing a new product can create competitive advantage and new markets and ultimately increase the revenues and benefits for companies,...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2022-04-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2820_16ae0285848fb9489de573a5570e1b8d.pdf |