A dataset of factors affecting sustainable consumption intention in Vietnam
The dataset explores the factors affecting the sustainable consumption intention of Vietnamese consumers. The research model was built based on a combination of the theory of planned behavior (TPB) and norm activation model (NAM) with 7 factors and 26 items. The data set was the result of a large-sc...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-06-01
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| Series: | Data in Brief |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2352340922003377 |