Needs-driven based marketing strategies to attract South African outbound tourists.
Tourism services are dominated by multi-national businesses operating on a global scale. South Africa is seen as an emerging outbound tourism market and a future powerhouse for the travel and tourism industry. However, very little information is available regarding South African’s outbound tourism....
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2017-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | http://www.ajhtl.com/uploads/7/1/6/3/7163688/article__1_vol_6__4__2017.pdf |