Global marketing and globalization miths <br>Os mitos do marketing global e da globalização
Global marketing and advertising: understanding cultural paradoxes, de Marieke de Mooij, 3rd ed. Thousand Oaks, CA. Sage Publications, 2010, 322p.<br>Global marketing and advertising: understanding cultural paradoxes, de Marieke de Mooij, 3rd ed. Thousand Oaks, CA. Sage Publications, 2010, 322...
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| Format: | Article |
| Language: | Spanish |
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Universidade Estadual de Londrina
2012-05-01
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| Series: | Discursos Fotográficos |
| Online Access: | http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/11935 |