Global marketing and globalization miths <br>Os mitos do marketing global e da globalização
Global marketing and advertising: understanding cultural paradoxes, de Marieke de Mooij, 3rd ed. Thousand Oaks, CA. Sage Publications, 2010, 322p.<br>Global marketing and advertising: understanding cultural paradoxes, de Marieke de Mooij, 3rd ed. Thousand Oaks, CA. Sage Publications, 2010, 322...
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| Format: | Article |
| Language: | Spanish |
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Universidade Estadual de Londrina
2012-05-01
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| Series: | Discursos Fotográficos |
| Online Access: | http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/11935 |
| _version_ | 1828379267415670784 |
|---|---|
| author | Renato Rodrigues Martins |
| author_facet | Renato Rodrigues Martins |
| author_sort | Renato Rodrigues Martins |
| collection | DOAJ |
| description | Global marketing and advertising: understanding cultural paradoxes, de Marieke de Mooij, 3rd ed. Thousand Oaks, CA. Sage Publications, 2010, 322p.<br>Global marketing and advertising: understanding cultural paradoxes, de Marieke de Mooij, 3rd ed. Thousand Oaks, CA. Sage Publications, 2010, 322p. |
| first_indexed | 2024-12-10T03:36:22Z |
| format | Article |
| id | doaj.art-ab08aa78d45d45bdbe026a9bfd044174 |
| institution | Directory Open Access Journal |
| issn | 1808-5652 1984-7939 |
| language | Spanish |
| last_indexed | 2024-12-10T03:36:22Z |
| publishDate | 2012-05-01 |
| publisher | Universidade Estadual de Londrina |
| record_format | Article |
| series | Discursos Fotográficos |
| spelling | doaj.art-ab08aa78d45d45bdbe026a9bfd0441742022-12-22T02:03:41ZspaUniversidade Estadual de LondrinaDiscursos Fotográficos1808-56521984-79392012-05-0181220721310.5433/11935Global marketing and globalization miths <br>Os mitos do marketing global e da globalizaçãoRenato Rodrigues MartinsGlobal marketing and advertising: understanding cultural paradoxes, de Marieke de Mooij, 3rd ed. Thousand Oaks, CA. Sage Publications, 2010, 322p.<br>Global marketing and advertising: understanding cultural paradoxes, de Marieke de Mooij, 3rd ed. Thousand Oaks, CA. Sage Publications, 2010, 322p.http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/11935 |
| spellingShingle | Renato Rodrigues Martins Global marketing and globalization miths <br>Os mitos do marketing global e da globalização Discursos Fotográficos |
| title | Global marketing and globalization miths <br>Os mitos do marketing global e da globalização |
| title_full | Global marketing and globalization miths <br>Os mitos do marketing global e da globalização |
| title_fullStr | Global marketing and globalization miths <br>Os mitos do marketing global e da globalização |
| title_full_unstemmed | Global marketing and globalization miths <br>Os mitos do marketing global e da globalização |
| title_short | Global marketing and globalization miths <br>Os mitos do marketing global e da globalização |
| title_sort | global marketing and globalization miths br os mitos do marketing global e da globalizacao |
| url | http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/11935 |
| work_keys_str_mv | AT renatorodriguesmartins globalmarketingandglobalizationmithsbrosmitosdomarketingglobaledaglobalizacao |