How Does the Implementation of Social Entrepreneurship Business-to-Business Marketing Strategy?

How Does the Implementation of Social Entrepreneurship Business-to-Business Marketing Strategy?

XYZ as a social entrepreneur in Bogor, produces handicrafts from newspapers to raise public awareness of environmental and social issues. This study aims to identify the marketing mix applied by XYZ, analyze customer perceptions of the marketing mix, and formulate recommendations for XYZ's mar...

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Bibliographic Details
Main Authors: Retnaningsih, Melani Sukma Yuridis, Febriantina Dewi
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2023-11-01
Series:Journal of Consumer Sciences
Subjects:
business to business
entrepreneurship
marketing mix
social perception
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/46569

Internet

https://journal.ipb.ac.id/index.php/jcs/article/view/46569

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