Chief Marketing Officers: level of responsibility in their functions
The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing. There is a debate in the literature about the decline of the functions performed by C...
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| Format: | Article |
| Language: | English |
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Universidad de Concepción
2020-07-01
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| Series: | RAN |
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| Online Access: | http://ran.udec.cl/ojs/index.php/ran/article/view/148 |