STUDENT LEARNING MOTIVATIONS IN THE FIELD OF MANAGEMENT WITH (AND WITHOUT) GAMIFICATION

This study applied the Academic Motivation Scale (AMS) by Vallerand et al. (1992), adapted for the Accounting and Marketing Academic Motivation Scale (AMAMS) in order to analyse who is the motivation level of Portuguese undergraduate students who were attending the Curricular Units (CUs) of Accounti...

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Bibliographic Details
Main Authors: Rui Silva, Ricardo Rodrigues, Carmem Leal
Format: Article
Language:English
Published: Academia Europea de Dirección y Economía de la Empresa 2020-04-01
Series:Journal of Management and Business Education
Subjects:
Online Access:https://doi.org/10.35564/jmbe.2020.0005