Precedent texts in advertisements
The present paper discusses precedent texts in advertisements. A precedent text is defined as an axiological sign functioning within a semiotic space of culture. The precedent text is introduced into any text by giving the name of the author or the character or the title of a literary work or just q...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
Vilnius University
2009-10-01
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| Series: | Lietuvių Kalba |
| Subjects: | |
| Online Access: | https://www.journals.vu.lt/lietuviu-kalba/article/view/22874 |