The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seeking
Introduction: One of the most important uses of technology and the Internet in the economic field is social commerce, which is a subset of e-commerce. Recent advances in information and communication technologies and the advent of Web 2 have brought new developments in e-commerce. The popularity of...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
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Yazd University
2021-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2420_efd1484254632d20d3f2c42575ed6237.pdf |