ROLE OF UNIT PACKAGING VISUAL LAYER IN MARKETING ACTIVITIES
Packaging and its visual layer form a unique value for a product and have an impact on its image. The component elements of a visual layer are signs whose precise division is shown in a classification based on the structure and functions of signs. Every single sign of packaging has huge importance i...
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| Format: | Article |
| Language: | English |
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Publishing House of Rzeszow University of Technology
2023-06-01
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| Series: | Modern Management Review |
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| Online Access: | https://journals.prz.edu.pl/mmr/article/view/1313 |