The Effect of Answering in a Preferred Versus a Non-Preferred Survey Mode on Measurement
Previous research has shown that offering respondents their preferred mode can increase response rates, but the effect of doing so on how respondents process and answer survey questions (i.e., measurement) is unclear. In this paper, we evaluate whether changes in question format have different effec...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Survey Research Association
2014-12-01
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| Series: | Survey Research Methods |
| Subjects: | |
| Online Access: | https://ojs.ub.uni-konstanz.de/srm/article/view/5750 |