The Effect of Social Media Marketing Programs in the Online Retail Industry on Purchase of Sporting Goods
Purpose: The current study investigates the effect of social media marketing programs on brand attitudes and consumers' purchase intention of sporting goods in the online retail industry. The case study of this research is Anik online shop.Methodology: A researcher-made questionnaire was design...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2021-07-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_6143_95d3d7f1181900a16f50eba8765450c2.pdf |