METHODOLOGICAL APPROACH TO CATEGORIZE BULGARIAN FESTIVALS AND HOLIDAYS
The article is an attempt to categorize the festival events in Bulgaria by using the method of analysis of the content of Internet-based information arrays containing data on over 1000 festivals. The data obtained are classified on the basis of 15 evaluation criteria. The summarized results are grou...
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| Format: | Article |
| Language: | English |
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BelloPrint Pazardjik
2022-06-01
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| Series: | Journal of Bio-Based Marketing |
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| Online Access: | https://journalbbm.files.wordpress.com/2022/05/article_7.pdf |